We are driven to develop the careers of our talent by helping them focus on their craft whilst we unlock commercial value and connect the dots with our vast network.


KWAN offers brands actionable insights into popular culture whilst representing the talent and players involved in creating and driving said culture.


KWAN provides strategic guidance and investment to start ups at different stages of their life cycle whilst connecting them to influencers and popular culture for disruptive growth.

The KWAN Way

KWAN delivers the best opportunities in popular culture to its clients. Our clients include creative artists, brands, the investor community and the entertainment ecosystem as a whole.

A name synonymous with the world of popular culture, KWAN is a multi-faceted talent management powerhouse with unparalleled access to India’s leading talent across categories.

Across Cinema, OTT, television, music, sports, digital and regional, we represent the largest portfolio of talent across actors, writers, sportspersons, directors, producers, singers, composers, comedians, digital stars, authors and more.



KWAN represents India’s leading actors across Hindi and Regional Cinema and OTT.


KWAN motion picture talent portfolio (the largest in India) consists of India’s best Directors, Producers, Script-writers, Authors and Publishers. KWAN is at the epicenter of most feature films and series at a very early stage through these relationships. We are best placed to advise on developing written material and the journey of developing this material into features and series.


KWAN’s music division offers an array of end to end services right from management to publishing to production.

The team represents some of India’s most prolific playback singers and composers. From creating music opportunities in a film to touring to branded content, these are the artists that define the sounds of popular culture today.


KWAN represents some of the country’s leading digital influencers, social storytellers and comedians. Touring, branded content and content development are some of the services we provide to our clients.


KWAN works with broadcasters across the country to identify content packaging opportunities, as well as talent for television non-fiction.


KWAN South is a joint venture between KWAN and legacy production house - Suresh Productions in Hyderabad.

From curating and packaging scripts for talent, to casting and in-film branding, endorsements, talent management and digital marketing, the team in KWAN south is literally a one-stop-shop for all things in South Indian popular culture spreading across Tamil, Telugu, Kannada and Malayalam audiences and partners.

KWAN sports represents some of India’s top athletes and personalities.


KWAN LIVE is India’s largest booking department working with buyers across brands, colleges, ticketed touring and wedding planners.


Speakers; Our roster of SPEAKERS include some of the most powerful and inspiring individuals in the world. These leaders and their journeys, ideas and voices shape the world as we know it. Our diverse roster consists of entertainment giants, literary greats, master storytellers, celebrities, sports leaders and more who believe in spreading their encouraging stories to engage, inspire and motivate. KWAN SPEAKERS are your one-stop destination for events, business summits, leadership conclaves, keynote conferences and motivational sessions..



Consumer culture in India is driven by popular culture. A powerful methodology to drive brand resonance, reach, relatability, authenticity and clutter-breaking communication is the effective use of endorsements/evangelists/ambassadors.

For over 10 years, KWAN has led the market on brand advisory in this aspect catering to the needs of B2C and B2B brands of different stages of their life cycle. Our customized services pan tactical to strategic engagements with talent.

At KWAN, we represent the very best content creators across categories and hence are able to package end to create campaigns through our create, curate & connect strategy.

Brands are increasingly turning towards popular culture to drive home relevance. The mission at KWAN is to drive culture relevance for our clients by tapping into the agency’s unparalleled connectivity to popular culture.

Our knowledge and access to information in entertainment and popular culture enable us to offer the best advertising solutions to brands.


Our branded content team consists of some of the best creative minds available in the industry. They straddle video, voice and vernacular with a deep understanding of social media , analytics, traditional communication, influencer marketing and trend mapping. We believe that this concoction is a rare skill set and so do our brand partners.


Our powerhouse content creators from across genres and disciplines offer a wealth of storytelling for brands to tap into when planning their agenda. Our talent know how to build communities and keep their audiences hooked; and it is this expertise that we curate and bring to our partner brands.


KWAN offers brands actionable insights into popular culture whilst representing the talent and players involved in creating and driving said culture.


KWAN provides strategic guidance and investment to start ups at different stages of their life cycle whilst connecting them to influencers and popular culture for disruptive growth.

Careers @ KWAN

The Entertainment Industry is highly demanding and dynamic requiring work-ethic and passion unlike any sector. At KWAN, we look for the brightest and most committed individuals to join us in shaping the future of the Entertainment and Popular culture industry of India.

Founded in 2009, KWAN has offices in Mumbai, Delhi, Hyderabad, Bangalore and Chennai and is home to over a 180 of the best in the business. No other entity of this size, scale and integrated capability exists in the Indian Entertainment and Popular culture services eco-system.

At KWAN, we believe in P.I.T.T. We are Professional, Inclusive, Transparent and Tangible in everything we do. It is our mantra for interacting with our colleagues and our clients.

KWAN is widely considered and appreciated as the gold-standard of places to work in the Indian Entertainment Eco-system. KWAN alumni have found their way to senior leadership roles across brands, studios, record labels, sports leagues amongst others; and we are also proud of the number of entrepreneurs that began their careers with us.

KWAN is a service-driven organization in the entertainment sector. We represent our clients through teams, ensuring they benefit from the expertise and connections we offer across the entire company. We believe ours is a collaborative approach which is what enables KWAN to deliver the best quality service to our clients.

We are looking for the brightest young minds to join us in the journey over the next decade to build India’s most robust integrated entertainment services company.

If you’re passionate about the entertainment industry and are looking to expand your career by working with the best in the business, write to us at and follow us on LinkedIn. We will be sure to get back to you at the earliest.

The KWAN Family


'Under 25' Summit 2020 to see over 250 speakers
Outlook India | 20 January 2020
The seventh edition of the 'Under 25' summit, scheduled on February 1-2 at Jayamahal Palace, Bengaluru will see over 250 speakers addressing over 18,000 people.
The delivery oriented KWAN 2.0
The Economic Times | 14 January 2020
In the aftermath of the #metoo scandal at the end of October 2018, KWAN founder Anirban das Blah was asked to step down. The agency spent all of 2019 getting its act back together under Vijay Subramaniam…
Celebrity management firm KWAN Entertainment enters China
The Economic Times | 25 April 2019
With a growing appetite for Bollywood and Indian stars, China has opened up as a potential hotbed for the Indian film industry.
Celebrity management firm Kwan Entertainment has become the first such Indian company to enter China in partnership with local company E Stars Films.
Why Fireside Ventures is betting big on millennials and digital-first strategies | 29 January 2019
Fireside Ventures, an early-stage venture fund that focuses on consumer brands, has unveiled ambitious plans for the next decade: it aims to build 25 iconic consumer brands, take its companies to Rs 1,000 crore in revenues.
Prime Focus, Kwan and Pritam collaborate to start 'Jam8'
Mumbai Live | 21 January 2019
One of the world’s largest independent integrated media services company and a renowned name in the Media and Entertainment industry, Prime Focus Limited, announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a leading talent management company.
Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song | 17 October 2018
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.



Commerce Centre, 2nd Floor, Plot No. B-27, Near Morya House, Off New Link Road, Andheri West, Mumbai, Maharashtra 400053



1st Floor, Lab Building, Ramanaidu Studios, Film Nagar, Road Number 79, Jubilee Hills, Hyderabad, Telangana 500096



3rd Floor, Plot # 1, Kehar Singh Estate, Near Saket Metro Station, Saidulajab, New Delhi, Delhi 110030